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The Consumerization of Enterprise Software

Forbes - 8 May 2013 23:57
The Consumerization of Enterprise Software A few years ago, I remember that I tried using Salesforce for the first time. When I first interacted with the product, I felt like I was driving a Honda Accord: it was efficient and got the job done, but it wasn't all that enjoyable to use or aesthetically pleasing. To my amazement, most enterprise software followed this trend: functionally sufficient, but poorly designed and often times difficult to use.
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